Strategic Content Planner

Philippines (Remote)
Role Overview

We are on the lookout for a highly skilled, digitally savvy Content Strategist to join our team as part of the KAPX Group, with a key focus on Gloo. This role demands a blend of creative flair, a knack for problem-solving through content, impeccable writing ability, and a discerning eye for design. You'll play a crucial role in sculpting the digital narrative for our clients in the health and beauty, lifestyle, and wellness sectors, and have a hand in helping us entrench ourselves as the eminent marketing leaders for our target sectors.

You will be reporting to and guided by our Client Solutions Lead, who handles and oversees client strategy, production capabilities and resources, and ensures quality content deliveries and winning proposals. You will work collaboratively with the Design Lead, to craft award-winning and world-class digital content, upholding the highly effective standards that the agency is reputed for.

Where needed and if bandwidth allows, you may also be involved in work for the other agencies like WizardGeekNinja (blockchain, crypto and FinTech specialty), Tolong2 (small-medium enterprise specialty) and other accelerator business units (pet tech and Web3).

Key Responsibilities
  1. Hands on with full content cycle: planning, development, oversight & quality control.
    • End-to-end involvement on copy and writing-based project requirements spanning social, public relations, digital, web, events and more.
    • Crafting compelling, and relevant content that keeps target audiences in mind.
    • Understand the dynamics of client or project goals, market trends and internal capabilities, and find the optimum ground from which to approach content.
    • Oversee content across various digital platforms, ensuring consistency and quality.
  2. Creative collaboration to ensure content is cohesive, matching the intended narratives while staying within key communication and brand guidelines.
    • Collaborate closely with the designers to produce cohesive and impactful content.
    • Provide creative insights to enhance visual storytelling.
  3. Leading and supporting market research & analysis copies to effectively explain proposed client solutions within proposals.
    • Understand the content trends, consumer behaviours, and competitors within select industries you are working on, and to develop or proof copy that showcases this innate understanding.
    • Copy development and proofing of documents, decks and plans.
Qualifications & Expectations
  • Proven experience as a content and social strategist, impactful and intentional copywriting, content manager or similar role.
  • Strong writing and editing skills, with an impeccable command of English. (being able to code switch between American and British/Singaporean English is a must).
  • Skilled in digital marketing practices and social media platforms.
  • Ability to work independently and collaboratively in a remote setting.
  • At least 4 years of working experience in a role of similar capacity.
What We Offer
  • The chance to work with leading brands in the region, to create world-class content, in an environment that’s always got your back.
  • A collaborative, innovative, and remote-friendly work environment. Read about our culture code here:
  • Opportunities for professional growth in a dynamic industry, with coaching and mentorship from award-winning marketers.
  • Competitive remuneration package, and access to an extensive range of software tools and up-to-date hardware to help you work your best.
  • Yearly team offsite for an overseas R&R for the whole team for full-time employees.
  • Hybrid work arrangement for Singapore (3-day office weeks), and fully remote WFH for overseas teams, with work-from-Singapore opportunities.
  • Flat corporate structure where you are the agent for change.
About the Hiring Company

Gloo is an award-winning Singapore-based agency celebrated for winning social currency for the region’s most ambitious brands. We specialise in the health and beauty, lifestyle, and wellness sectors, working with leading regional brands like Guardian, Ultherapy, Luckin Coffee, Optimum Nutrition, Prudential, Lazada, Glow Festival, Galderma., Olympic Esports Week, and more.

Gloo is part of the KAPX Group, an adventure studio, and parent company to three specialist agencies (Gloo, Wizard Geek Ninja and Tolong2), along with a multitude of upstarts and bootstrapped business in the web3, pet-tech and digital space (PetHooman: MagCollar,, SuddenlyCat and FR3: Payonnaise, Farm Track).

Philippines (Remote)
Employment Type
Hiring Manager
Jan Mascariña
Client Solutions Lead
View Profile